LED display industry manufacturers innovation must face three major problems
Time:2018-12-27
Views:232
Since the birth of the technology of small spacing, revolutionary technological innovation, for the durability of LED screen products, is a bottleneck.This is not to say there is no innovation, of course.LED display manufacturers in the industry development process, innovation is everywhere, involving product research and development, manufacturing, marketing, after-sales service and other links.
Although technological innovation is everywhere, but this does not mean that "innovation" is that all the "lifeline" of LED display manufacturer, especially in the current industry technological innovation into the "no man‘s land", the innovation of the LED display manufacturers need simmer for more, starting from the foundation of sustainable investment, like this only then have the opportunity to achieve the "revolutionary" product.
The following are the three major problems that LED screen manufacturers must face in innovation. Delunsell shares them with you for mutual encouragement.Full-color led display
Domestic industry into the "no man‘s land" : as is known to all, China‘s LED display industry into the threshold low, this is "the development time is short, technology starts from" breakthrough and transcendence of Chinese enterprises in the industry to provide opportunities at the same time, also condemned the LED display industry prone to homogenize the malignant competition, and the entire market demand saturation on the high side.In the process of the development of the industry‘s rapid emergence, in addition to the use of China‘s unique advantage and low manufacturing cost of complete industrial chain, more important is the industry‘s technical threshold is low, the popularization of LED display product is easy to imitate and copy, even on the basis of the theory of imitation innovation is not complicated, even by indigenous innovation and localization marketing and after the price, it is easier to grab market share.However, with the development and growth of domestic LED display industry, no matter in the market or technology, other foreign enterprises have no reference significance, domestic screen enterprises can only rely on their own strength to technological innovation for the future, or even into the development of "no man‘s land", no reference.
Second, slow down the pace of innovation and seek quality: in fact, there are many giants in the LED display industry have already started to walk on "multiple legs", no longer limit the profits of the enterprise to the production and sales of LED display screen, began to take sports, lighting, culture and other cross-border development path.A large part of the reason lies in that the technological innovation and iteration space of LED display industry have become smaller and smaller, the probability of revolutionary products has become smaller and smaller, resulting in the saturation of the terminal market as a whole, and the low-price chaos in the mud of white-hot competition and homogenization.Industry is considered to be the next generation display technology, for example, the mainstream direction of small spacing, the technology has been popular for several years, but the small spacing of market last year began to enter the outbreak period, real and concrete application ways, has yet to mature, what is more worrying, in the lamp bead capacity is too large and the downstream enterprises under the double pressure of numerous, small spacing between the lower prices may appear slide phenomenon, does not have its unique advantages, especially a lot of products in the market after the outbreak of small spacing, can only rely on low prices to seize market, it is easy to put small spacing market into a vicious price war.
3. Basic innovation of display technology: although it is an indisputable fact that China‘s LED display industry leads the world market, innovation of Chinese LED display enterprises, from the perspective of technological innovation, is still more focused on the application of products.Both intelligent LED display products and innovative products in segmented fields are essentially application innovations based on display scenes, but ignore the innovation of the underlying foundation of display technology.From this perspective, LED display technology and product innovation need to return to the essence and do a good job in the underlying technical innovation of display technology.
Conclusion: at present, China‘s LED display industry is in the stage of transformation and upgrading. Faced with increasingly fierce market competition, LED display manufacturers should pay attention to the innovation space of applied technology in the terminal market.
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