The domestic LED display screen market going overseas is a good flag

Time:2018-10-22 Views:388

Introduction: in recent years, with the domestic LED display manufacturer to flourish, add professional face the survival pressure gradually, at the same time, because of the broad market to attract overseas, appeared many LED screen and famous manufacturer looking for overseas, and onto the road of "sea", and gradually appeared some LED screen enterprises to expand overseas market as the primary focus.

To flourish in recent years, with the domestic LED display manufacturers, professional face the survival pressure gradually add, at the same time, because of the broad market to attract overseas, appeared many LED screen and famous manufacturer looking for overseas, and onto the road of "sea", and gradually appeared some LED screen enterprises to expand overseas market as the primary focus.The domestic LED display screen enterprises are gradually shifting their focus to overseas, while the world LED industry is gradually moving to China. In contrast, where should the domestic LED display screen enterprises focus?

With the world LED industry moving to China, foreign competitors set up production bases in China, and the professional competition has been increasingly intensified, with the product price showing a downward trend.The shift of the world‘s large LED display screen enterprises to China will bring more pressure to the domestic LED display screen enterprises, and the competition pressure of domestic malls will also increase accordingly.

"Overseas malls make profits by differentiated products, and the competition of overseas malls‘ homogenization will eventually lead to low profit rate."The emergence of other "new foreign trade traps" has undoubtedly increased the risk of overseas transactions.

First of all, because China‘s LED profession started late, it is not good to know about intellectual property, and the patent application and protection operations are lagging behind, making it difficult for China‘s LED display enterprises to grasp the initiative of the competition in the world market when facing the fierce market competition, and they are often in a forced position.

Again, the European debt crisis extended, overseas LED display market facing atrophy.Growth in the euro zone has slowed, demand in the markets has tightened and spending will fall

Other overseas market different region also has the corresponding bound, in the Indian market, for example, do the affairs of India, must rely on local acting, nature because of local tax system, with India after the transit into India, state and economic transactions between charge value added tax and sales tax, still must rely on cascade acting system, relying on local sale way.This not only consumes the manpower and financial resources of the enterprise, but also poses certain risks in finding logistics and setting up the company.

On the contrary, at present, the state gives certain support to the professional export tax rebate policy of LED. Since June 2009, the export tax rebate rate applicable to domestic LED full-color display products has been raised from 14% to 17%, and the export tax refund has become an important source of income for many export-oriented enterprises.Accounts for a considerable proportion of business income.However, if the country lowers the export tax rebate rate of related products in the future, the net profit of LED display enterprises may be seriously affected.

The world LED display panel enterprise sets up the factory in the domestic, but its world marketing service network, the brand superiority and so on will form the bigger competition to the domestic export enterprise.

Now, everyone is talking about the current situation of LED display market, such negative words as homogeneity, price war, low innovation and so on are full of LED display career, which makes people wonder: is there really no way out for LED display market in China?Clearly not!

First and foremost, with the development of domestic economy, the purchasing power of LED display screen will also be improved.In addition, the purchasing managers‘ index (PMI) for China‘s manufacturing sector came out in July last year, compared with 51 in July last year.7 percent, up 0 percent from last month.7 percentage points, the biggest gain so far this year.The manufacturing PMI had risen for five consecutive months in July 2014.

Secondly, China‘s urbanization process is accelerating, and there is a huge space for LED display screen shopping malls in second and third tier cities.According to a city white paper recently announced by the national academy of sciences and social sciences, China will end the construction of townships by about 60% by 2020.It is estimated that the consumption output of LED products in rural households will reach 500 billion yuan by 2020.

As a member of the city development process, the display of LED display makes the city play a different style.Township construction is inseparable from the perfection and pervasiveness of public infrastructure, environment, management and other aspects, and will face more energy consumption problems. Therefore, LED application has become the primary product to beautify scenery and reduce energy consumption in the process of urbanization.

In addition, the government‘s strong support of national brands, LED display enterprises in the domestic development of advantages.China has always attached great importance to and supported the energy-saving and environmental protection products of LED.Governments across the country are using the "invisible hand" of land, tax rates, rents, Labour costs to bring in the LED industry and pull out huge amounts of money to support it.Most of the entertainment equipment used in various government bidding projects, such as the opening and closing ceremonies of the youth Olympic Games and venues, are domestic brands.

All in all, it is understandable for overseas stores to develop, but in the new situation, it is also important for domestic stores to be stable.Only when the source is far from enough, the domestic market will embrace a broader space. As a local enterprise in China, the domestic LED display screen enterprise can consolidate its foundation and develop in a longer term.